Sony releases its champagne gold-colored DSLR α300. As a 500-limited edition, it offers a bundle of 18–70mm standard zoom lens(SAL1870) in champagne gold color.

The α300 offers Sony’s Quick AF Live View technology so you can frame photos on the camera’s 2.7-inch LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.